ITB Berlin 2017: ความผิดหวังของผู้เข้าร่วมงานจำนวนมาก

Messe Berlin เผยแพร่ข่าวประชาสัมพันธ์ที่ระบุจำนวนผู้เข้าร่วมเป็นประวัติการณ์อย่างไรก็ตามผู้แสดงสินค้า ITB หลายรายผิดหวังที่ ITB 2017 ในเบอร์ลินในปีนี้

The largest travel industry event in the world had record visitors from Berlin on public visiting days, but business on trade days appeared to be more quiet.  On Thursday many exhibitors and visitors left Berlin early due to an airport strike canceling almost every flight leaving from both airports in Berlin.

คนขับรถแท็กซี่บอกว่าธุรกิจ eTN นั้นน้อยกว่าเมื่อเทียบกับปีก่อน

eTN talked to 50 exhibitors. 45 told eTurboNews ITB 2017 was less busy and it was not worth their investment considering the very high rate ITB is charging to exhibit.  With ITB Asia, ITB China in place, with WTM having regional trade shows in Africa, South America, and Asia- there may be too many events to compete for the same market.

ผู้เยี่ยมชมกล่าวว่าอัตราค่าโรงแรมยังคงสูงแม้ว่าโรงแรมหลายแห่งจะไม่ถูกจองเต็มในช่วง ITB ของปีนี้

Many exhibitors told eTN,  quality buyers were missing. As it has been for decades the number one complaint was: Long walks to get from point A to B. It made on time appointments impossible.

Visitors, journalists, and exhibitors were unhappy with the new event venue City Cube. City Cube events had low participation. Long walkways, confusing signing made it less attractive to attend events, press conferences, and seminars.

Some journalist were displeased with ITB public relations management making it a challenge to obtain accreditation. An eTN reporter was interrogated to give details of articles he presented to get media accreditation.

หลายคนมองว่า ITB Berlin เป็นการผูกขาด - และอาจยังคงเป็นหนึ่ง แต่การแข่งขันก็ทวีความรุนแรงขึ้นอย่างเห็นได้ชัด

Zimbabwe’s Minister of Tourism and Hospitality sums it up for eTN: The biggest beneficiary is Germany which hiked accommodation rates three-fold. I think ITB should not come out as a cash cow, but be the premier  global meeting point, otherwise it starts loosing it’s value. Stakeholders at all costs should not blackmail  ITB visitors through unhelpful strikes which scare traders prematurely out of the destination before deals are concluded. Otherwise our stand reported brisk business, and we in for the long haul

 

 

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